As Read In ... {the guardian}

Online dating is, Ariely argues, unremittingly miserable. The main problem, he suggests, is that online dating sites assume that if you've seen a photo, got a guy's inside-leg measurement and star sign, BMI index and electoral preferences, you're all set to get it on à la Marvin Gaye, right? Wrong. "They think that we're like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. But it turns out people are much more like wine. When you taste the wine, you could describe it, but it's not a very useful description. But you know if you like it or don't. And it's the complexity and the completeness of the experience that tells you if you like a person or not. And this breaking into attributes turns out not to be very informative."


- Dan Ariely, as read in the guardian (to read the rest of the article click here)

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